Weekly Buzz Viral campaigns & branded content

26Jul/110

Mountain Dew Paintball

If you are seeking new way to express yourself through street art, or if you just something to do during your holiday – may we then recommend paintball graffiti? Now you are probably thinking that sound both expensive and time consuming, and the answer to this is probably yes, but the result is worth the effort! This new activity is invented to the new Mountain Dew viral campaign, where the American soda is to be branded just as fresh as this new art form. The two artists behind the work is known as the Graffiti Kings and the three pieces (Johnny Knoxville, Dave Grohl and Mountain Dew) can be seen in The Leake Street Tunnel in London. If you have been caught by this new art form then you should check out the campaign application and participate.

16Mar/110

Lynx Angles Drops From the Sky

Should you be in a train station in London during the next few days then you shouldn’t be surprised if a divine angle drops down next to you. This is (probably) one of the Lynx angles that bring joy to train travellers these days. The short technological explanation is that you have to stand at spot and look at the big information screen to see yourself next to an angel.

An entertaining event that is a link in the new Lynx angel campaign featuring the archangel played by Kelly Brook – Brook alone should get the engagement value rising. Check out the campaign video and try the game.

18Oct/100

Banksy Creates The Simpsons Intro

The British graffiti artist, street artist and now director Banksy is known for quite a lot of projects. He/she (the identity is still unknown) started doing very creative and provocative graffiti in London. Banksy quickly got a big group of fans that grew from the underground to everything from people working in advertising to musicians. The works of Banksy developed and outdoor installations began to pop up at various locations. Among these were painted elephants and smashed cars. One of the biggest and most famous projects was the Paris Hilton cd episode. The album “Paris” was released in 2006 and on the release date Banksy had together with Danger Mouse (Gnarls Barkley member) sent 500 copies to different music shops all across Britain. The cover showed a naked Paris and the tracklist had been altered to:  ”Why Am I Famous?", "What Have I Done?", and "What Am I For?".  

Banksy’s latest project is the famous The Simpsons intro – this project is not underground because of collaboration with the Fox network. However the critical approach that Banksy is famous for is intact and working well. He focuses on ”sweat shop”-like mass production of Simpsons merchandise from China. Both Western tendencies (outsourcing) and Eastern traditions (dolphin killings) are being criticized. Al Jean, the executive producer of the show, said that it definitely wasn’t the last time they would let an artist create the intro. Al Jean was so excited about the Banksy intro that he said: “I think that The Simpsons will do more outsourcing in the future”.