You have parked your Mercedes in front of the restaurant and is at the table digging in to the main course. Suddenly the waiter presents a bottle that you didn’t order. You are looking around the restaurant to try to determine who the generous person might be. The waiter points to a table, and at that table Michael Schumacher is smiling at you. If you are race car driver Nico Rosberg this might be everyday life since you both are on the Mercedes-Benz formula 1 team GP Pertronas, but if you aren’t then just accept the bottle. The dinner continues but all of a sudden a can of Red Bull is sent to your table. Who is the sender? Check out the video to find out.
Twitter has turned 5 and as a celebration we will go through some of the statistics behind the popular “gossip site”. Let’s begin with one of the impressive ones: on average more than 1 billion tweets a week! Some of these tweets are mainly everyday life updates while others are spreading the news. A great example of this is June 25 when Michael Jackson died which resulted in 456 tweets per second. Twitter can be used for spreading the news but mostly it’s just a great time consuming activity. However some do use Twitter to power a Mercedes-Benz. Looking at a few growth rates reveals an increase in the daily number for tweets is on the rise (March 2010 – February 2011 =280%) and an increase in the number of new accounts (an average of 460,000 per day in February 2011). Whether all of these accounts are active users or are used as spam generators is not something Twitter want’s to comment on, but the number is remarkable.
To celebrate the anniversary the folks at Twitter has put together a video of a couple of users and what/how the user their Twitter account. We will visit many – everyone from Snoop Dogg to astronauts.
Today the Mercedes-Benz Twitter race begins. This is a race with 4 teams in 4 cars starting at 4 different locations with one finishing line: Dallas, Texas (the 2011 Super Bowl city). The 4 teams in 4 different Mercedes models will only gain speed by receiving positive tweets from their Twitter supporters. If you are interested in how the car works we recommend this video.
If you want to be a part of the race then check out the Facebook page and pick a team to support with you tweets. The race is bound to be wild, hectic and with a high engagement value due to the 4 team coaches. Each coach is a celebrity with more than 1 million followers on Twitter. Check out the promo and give some speed with your tweets!