Weekly Buzz Viral campaigns & branded content

Twitter Turns 5

Twitter has turned 5 and as a celebration we will go through some of the statistics behind the popular “gossip site”. Let’s begin with one of the impressive ones: on average more than 1 billion tweets a week! Some of these tweets are mainly everyday life updates while others are spreading the news. A great example of this is June 25 when Michael Jackson died which resulted in 456 tweets per second. Twitter can be used for spreading the news but mostly it’s just a great time consuming activity. However some do use Twitter to power a Mercedes-Benz. Looking at a few growth rates reveals an increase in the daily number for tweets is on the rise (March 2010 – February 2011 =280%) and an increase in the number of new accounts (an average of 460,000 per day in February 2011). Whether all of these accounts are active users or are used as spam generators is not something Twitter want’s to comment on, but the number is remarkable.
To celebrate the anniversary the folks at Twitter has put together a video of a couple of users and what/how the user their Twitter account. We will visit many – everyone from Snoop Dogg to astronauts.