Weekly Buzz Viral campaigns & branded content

3Jun/110

New York in Motion

Time lapse gives a sense of lightness and can create a sense of “traveling without moving”. Mindrelic has during a period of little over a month been hotel hopping, and shot various locations in New York. The result – set to music by the NYC group “The American Dollar” – is fantastic. The small toy-like cars moving at high speed, the sky that constantly changes colour, shape and expression, and people navigating through the concrete jungle. It gives you a sense of how fast the world is evolving, and this is just the movement you can track with a normal camera. In March we wrote about the WiFi landscape that gave you that same feeling.

Whether you are traveling without moving, or feeling moved every second this time lapse will make you think about how you spend your time.

Mindrelic - Manhattan in motion from Mindrelic on Vimeo.

21Oct/100

YouTube Play Shortlist

Your Weekly Buzz wrote about the YouTube Play competition in June, where the winner/winners with the most creative video will have their project displayed at the Guggenheim museum in New York. The judges have sorted through the 23.000 video projects that were submitted from 91 countries. They have come up with a shortlist consisting of 125 videos.

You can check out the shortlist at the site: http://www.youtube.com/playbiennial where you can see the videos that made it this far. We do want to take the time to acknowledge a video that we feel should make it even further. Don’t unplug until you have seen this!

1Feb/100

Rollercoaster

The Danish director Nicolai Fuglsig who directed the Sony Bravia “Bouncy Balls”, has directed the new Barclaycard advert situated in New York. The visual experience is stunning and the camera movement is almost alive, and you get the impression that you are along for the ride. A lot of the footage is done with a so-called “Spider Cam”, which is a camera placed on a cable between two buildings, that can glide on the cable like a ski lift. By using this type of camera, you can get really close to the buildings, much closer than, if you for instance used a helicopter.  Let’s be honest – who wouldn’t like to arrive to the office like this every morning?     
Watch the advert, and after that check out “The Making Of” to see the “Spider Cam“ in action.