Deb Roy, researcher at MIT, has during the last 3 years been filming every room in his house to capture “the birth of a word”. The idea behind the experiment was to see how his, at the time, new born son learns words and put the together into a language. Deb has created a “time machine” that allows him and his team to go back and forth between moments during those 3 years. The data compiles to over 90,000 hours of video (takes up more than 200 terabytes!) where every word and movement can be mapped against time. Deb is able to analyse how his son’s word “gaaaa” develops into the word “water”, but the project has created many new possibilities in mapping words as comments.
The research team has (using the same method) started mapping comments in social media and compared it with TV feeds. In doing this you will get a visual of how subjects in TV translate into comments in social media and vica versa. This new way of mapping comments could be used by many different institutions in the future. Political parties, innovators/entrepreneurs and parts of the advertising business and media world would/should find this very interesting!
We pick up where we left yesterdays debate about whether social media is a fad and the future of so call “old” media. If social media is the future, as a result of the fact that if Facebook was a nation it would be the world’s 3rd largest, how should creative minds adapt to this in their approach to potential customers, clients and society?
The correct answer to this question is worth a lot of potential future profit for ad agencies, but the answer wouldn’t be very creative. Creativity is not an equation with X unknown quantities, or a fancy model in a Power Point presentation. Creativity is a long nuanced, continuous process of thought, reflection and finally materializing/performing. Characteristically for the future is that perhaps all media will join together and remix into each other, and thereby give the creative minds the freedom and opportunity to define the media that fits their visions and ideas. This will empower the creative minds but the price they must pay is a bigger responsibility for getting it right. It will be expected that they hit the target groups. So it hasn’t gotten any easier being a creative – but certainly more fun.
The film project Press Pause Play is currently trying to define and give an educated guess about creativity in the future. The movie will be free to download once it is finished by the end of 2010, and will undeniably be relevant in the context of thinking creatively in social media. At the same time it will also give an indication about the possible fate of the “old” media. Your Weekly Buzz is looking very much forward to Press Pause Play and their intriguing attempt to define the unknown – very creative.
The first post this week will propose some debate. Some people will argue that social media is nothing more than a fad and it won’t endure. People with this opinion believe that sites like Facebook and Twitter will reach a critical point (or diminishing return) where so many people are using it, that there will be too great a mass, and where everyone is shouting all at once trying to get attention – which will ultimately result in no one being able to focus.
Opposite to this are the people who consider social media to be the most revolutionizing change in communication, ever. Devotees of this idea will argue that the world will never go back to the “old” and traditional media formats. They back this argument by stating that social media has become such a big part of our everyday life that it would be hard – almost impossible to give them up.
Representing the pro-social media side of this debate is this video giving you impressive and thought-provoking statistics about social media. Just to mention one of them; If Facebook was a nation it would be the world’s 3rd largest behind China and India.
After receiving this amount of pro-social media information one could easily declare social media the greatest revolution. Wait just a tick. To differentiate our debate and give it some nuances we introduce an advert that – in our opinion – is quite simply brilliant. The concept is whether or not the future of publishing and printed media is in danger. Will all communication take place on the internet – and worst case scenario: communication will be as fragmented as Facebook status updates and short-lived links about the latest Lady Gaga outfits.
We are taking a rather objective role in this debate, and we will let you judge if social media is revolutionary or an overrated fad. However we must acknowledge that social media has a lot of our daily attention, and at this point it will be hard to imagine the same level of attention in publishing. We disagree with people declaring printed media dead. Perhaps publishing will experience a renaissance – just like old LPs. It’s still cool to put on an LP record, and who knows perhaps someday it will be considered cool to have printing ink on your fingers?
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