Tictac Micha continues his World Tour and is currently touring in South Africa spreading his great vibes and opening the World Cup. Once again Micha induces the locals and many football fans from all over the world to join his band. This time the band contains instruments such as a football, Tic Tac containers and a traditional South African instrument that most of all looks like a metal xylophone. Michas World Tour continues and who knows where he might end up. Perhaps he will stay in South Africa during the tournament – maybe he will perform during the half time show in the final on July 11th?
Your Weekly Buzz has talked about it for long. Many adverts and campaigns have been football inspired as far back as early spring. Today it is go time! We predict that the football fever will affect the entire globe for the next month or so when the opening game between South Africa and Mexico starts.
Your Weekly Buzz wishes everyone a great World Cup experience, and the best of luck to your nations!
For this year’s World Cup in South Africa Pepsi has launched an advert featuring some of the biggest football names in the world: Messi, Kaka, Henry, Lampard and Drogba. And that’s not all because the R&B artist Akon has collaborated with up and coming star Keri Hilson in writing and producing the soundtrack for the advert.
The advert features a beautiful match between individuality and a village using teamwork. This is very much like the World Cup events: The impressive individual performance and the team effort. In this case it is definitely the team effort that prevails through sticking together. The match moves over the savanna, through the high grass and down into suricat holes.
We have seen the big World Cup adverts featuring the big football stars before. We remember the world famous Nike “Good vs. Evil” from 1996, Nike “Ninja” from 2000 and the Pepsi “Cowboy” from 2002. All of these adverts have the commonality of having called for a huge budget and an intriguing location that matched the idea. This advert is a must see because of the funny little moment where Messi, with his 169 cm, gets lost in the high grass.
The football fever is slowly starting to rise. It increases this time with the new Nike film featuring Wayne Rooney, Fernando Torres and a huge laser grid goal. The movie promotes the new Nike football boot T90 III. This boot will most likely be used in the up-coming Word Cup in South Africa.
Once again Nike chooses to create a futuristic universe when they promote football related products. Some might remember the “Soccer vs. Ninja” movie they did, and this film is no different, when it comes to creating an ultramodern universe. The use of the dub step track “Jump” by 16Bit it increases the electronic feeling. In general the sound effects has been turned and tuned up, and together with the visual effects, it makes you want to suit up, and join the guys for a match of laser grid football.