Apple is with out a doubt one of the best companies to offer a constant stream of “new” products. According to Apple every new product is revolutionising – every time, even if it’s just an improvement. There are defiantly parallels between the innovation strategy and the story of Goldilocks and the Three Bears. The products are neither too nor less developed/revolutionising – they are just right, and that is just enough to keep the customers buying. This innovation strategy has been faced with some criticism (mostly with a humoristic undertone due to the fact that the products are good). Your Weekly Buzz has written about the iPhone 4 and the iPhone 5 (that we all already have).
March 2. Steve Jobs introduced the iPad 2 at the Apple Keynote, and it didn’t take long before you could find the first spoof on YouTube. It’s the same team of “designers” that informs you about the new features, and yes, cameras are being discussed.
The BBC program Dragons’ Den is featuring hopeful entrepreneurs pitching their ideas and projects to 5 venture capitalists. These investors are hard and critical because in the end it is their money that should support the project.
BBC has now made and uploaded a spoof version of the program featuring Steve Jobs as the entrepreneur pitching the iPad. The video is a mix between program clips and reactions from the 5 concerned investors, and the actual Steve Jobs iPad presentation. This video has received many comments, which has resulted in a debate between the British (with humor) and Americans (without humor). Once again we see a film debating whether the iPad is an incremental innovation or a radical one. Is the iPad the future or is it just Apple fans talking and defending their uncritical purchase.
Your Weekly Buzz has already posted comments about the YouTube series “Will It Blend?” that serves as therapy for people with a destructive urge meanwhile advertising for Blendtec blenders. In our first post about “Will It Blend?” it was the – then new – iPad that got fragmented. This week’s episode features the new and much hypes iPhone 4. Despite the new iPhone 4 Steve Jobs (lookalike) makes an appearance and gives a hint to what Apples new invention/product is going to be.
The “Will It Blend?” channel is very popular on YouTube with over 300.000 subscribers and 100 uploaded videos. The theme of this YouTube-sensation has proven simple enough to produce episode after episode. The challenge is to find a thing or a product that people will find funny and entertaining – because the idea of destroying something in a blender never gets old.
In this episode Blendtec announces a contest where you can nominate your old phone. If your phone is selected as the winner you will win the new iPhone 4 and a paid contract for two years – and your phone will be blended on YouTube! The question you have to ask yourself is if you (in order to be able to compete with the fierce competition) submit your old brick of a phone? Or will you donate it to a technology museum so that one day your great-great- grandchildren will be able to enjoy it?