Super Bowl – The Advertising Industry’s Playground
Yesterday/this morning depending on where in the world you are, Super Bowl XLV was played in Dallas and at the end the Green Bay Packers could call them selves world champions. The winner of the Brand Bowl was Chrysler with an impressing 2 minute long film that paid tribute to Detroit as the motor city – and finished strong with the pay off: Imported from Detroit.
The icon advert from 1979 featuring Mean Joe Green was paid tribute in the advert for the TV-series House. It isn’t the first time that this advert has been “remade” – just to name one; the Coca-Cola Zero advert with Troy Polamalu that appeared a few Super Bowls back. The House version is well made and very funny – just like the traditional Super Bowl advert should be.
We end with a nicely animated Volkswagen advert for the new Beetle.
Mercedes-Benz Twitter Race
Today the Mercedes-Benz Twitter race begins. This is a race with 4 teams in 4 cars starting at 4 different locations with one finishing line: Dallas, Texas (the 2011 Super Bowl city). The 4 teams in 4 different Mercedes models will only gain speed by receiving positive tweets from their Twitter supporters. If you are interested in how the car works we recommend this video.
If you want to be a part of the race then check out the Facebook page and pick a team to support with you tweets. The race is bound to be wild, hectic and with a high engagement value due to the 4 team coaches. Each coach is a celebrity with more than 1 million followers on Twitter. Check out the promo and give some speed with your tweets!
Brand Bowl 2011
This Sunday the Green Bay Packers will meet the Pittsburgh Steelers in Super Bowl XLV. The game is to be played in Dallas in the new $1,3 billion stadium – yes, big things are needed when the biggest one-day sporting event is on. An estimated 100 million viewers worldwide will watch the game live – and many are watching the game just to watch the commercials. All the big brands (Coca-Cola, BMW etc.) are advertising during the game and the price for 30 seconds of fame this year is around $3 million – and that is only the TV slot time! If you don’t have any interest in the game or the sport of football but want to watch the commercials we recommend that you follow the Brand Bowl.
Brand Bowl is a live update on the quality of the different brands set as a game, the best advert will win the game. By using Twitter you can write what you think about the commercials and by rating the comments as either positive or negative the campaigns will get points. If you aren’t watching the game in the United States you can’t watch the commercials, but you can still follow the battle on the Brand Bowl site and you can eventually watch the commercials there as well. Check out the promo here and see how the rating is done. Let the game begin!
Great Moments Makes Great History
At all great sporting events there will always be some decisive and crucial moments – and the outcomes of these moments will be immortalized in highlights. Whether it is the Wimbledon, Formula 1, Tour de France, Olympic Games, Super Bowl or the World Cup there will with certainty be some great – victorious or defeats – moments. If you need to relive some of the great ones we recommend this ESPN montage.
Highlights can be used for many things: one can reminisce great moments with favorite stars and teams, one can find inspiration that can lead to action, and one can ponder about the outcome of these events. What if the great moment hadn’t happened the way it did? What if Payton Manning hadn’t thrown that interception in the Super Bowl, or what if Diego Maradona had been caught using his (or God’s) hand in the World Cup in 1986? Unfortunately we can’t give you the answer because in sports it is mostly the small differences and margins that are the decisive factor of the outcome. Who know what would have happened just after? It is still fun to ponder though, and Nike has used this idea in their World Cup advert that is nothing less than impressive. It is studded with references to: television shows, other celebrities, other athletes, YouTube sensations and the stereotype of nationalities.
We are looking very much forward to this year’s highlights!
LOST Parody
Good spoof films are almost always a big hit on the web and they create a lot of buzz. This ad is no different. Bud Light made this ad for the Super Bowl week and the target for the spoofing is the hit TV show “LOST”. The actors in the ad look very much like the original cast form LOST – even the style is similar. Therefore this well executed spoof film obtains a high production value, and the passengers with no sense of occasion act as the entertaining factor.
Bud Light often makes ad for NFL events and one could imagine that during the Super Bowl, a big amount of Bud Lights would be consumed. This will eventually end up increasing “The Big Flush” phenomenon. “The Big Flush” is the myth/fact that states that during the halftime of the Super Bowl, over 90 million people will flush the toilet. This is actually quite serious; actually during the Super Bowl in 1984 a water main line in Salt Lake City broke because of the halftime flush!
Weekly Buzz
Recent Posts
- SOS Condoms: It will save your date
- PEOPLE ARE AWESOME 2013
- Nike Golf: No Cup Is Safe
- Faktum Hotels – sleep like a homeless person
- Retailers can be fashionable!
Comments
- Dave on M&M’s Invades The Web
- r�f�rencement aix les bains on YouTube Sensations and Product Placement
- Danny Brim on T-Mobile & The Angry Birds
- Alexander7 on Karlovy Vary International Film Festival
Tags
Archives
- February 2013 (1)
- January 2013 (4)
- December 2012 (3)
- November 2012 (6)
- October 2012 (7)
- September 2012 (5)
- August 2012 (9)
- July 2012 (2)
- June 2012 (6)
- May 2012 (2)
- April 2012 (5)
- March 2012 (4)
- February 2012 (4)
- January 2012 (4)
- December 2011 (5)
- November 2011 (3)
- October 2011 (3)
- August 2011 (4)
- July 2011 (3)
- June 2011 (8)
- May 2011 (9)
- April 2011 (11)
- March 2011 (11)
- February 2011 (9)
- January 2011 (11)
- December 2010 (11)
- November 2010 (12)
- October 2010 (10)
- September 2010 (10)
- August 2010 (11)
- July 2010 (2)
- June 2010 (9)
- May 2010 (12)
- April 2010 (10)
- March 2010 (9)
- February 2010 (12)
Blogroll
Meta
