Weekly Buzz Viral campaigns & branded content

Carlsberg: Unbottle Yourself

Carlsberg is on a mission – to get the most reserved people on Earth (the Swedes) to unbottle and loosen up. The way to do this is by giving them challenges with a new app, and the challenges (500+) can be anything. The Swede that unbottles most – and let’s his/hers inner “brew “out – will win a trip to Hong Kong with a group of friends. The mission starts April 5th and you can follow the mission/project on the campaign site where participants will upload films of completed challenges.