Weekly Buzz Viral campaigns & branded content

Desperados YouTube Takeover

You may be familiar with Desperados – the beer that also contains tequila and most of all resembles a long night of drinking in just one bottle. Whether you like the beer or not you have to like their new campaign. We have written about YouTube takeovers before; as a promo for The Expendables Sylvester Stallone blew up the entire window when mercenaries was hiding in the “suggestion” box. Another well-executed takeover was the Shoot The Bear case, and that is just to mention a few of the great takeovers. The Desperados takeover though is in a class of it’s own. You have to turn down the music and engage in tearing down a wall - oh, and party with your Facebook friends whom you can invite to join.

Check it out for yourself here: http://www.youtube.com/desperados

If you are not in the party mood right now then check out the film below:

Desperados YouTube Takeover from Digital Buzz on Vimeo.