You may be familiar with Desperados – the beer that also contains tequila and most of all resembles a long night of drinking in just one bottle. Whether you like the beer or not you have to like their new campaign. We have written about YouTube takeovers before; as a promo for The Expendables Sylvester Stallone blew up the entire window when mercenaries was hiding in the “suggestion” box. Another well-executed takeover was the Shoot The Bear case, and that is just to mention a few of the great takeovers. The Desperados takeover though is in a class of it’s own. You have to turn down the music and engage in tearing down a wall - oh, and party with your Facebook friends whom you can invite to join.
Check it out for yourself here: http://www.youtube.com/desperados
If you are not in the party mood right now then check out the film below:
If you are an action addict who can’t enough of explosions, fist fights in slow motion and firearms of all sizes, then you probably one of the people who are going to/have already watched “The Expendables”. The movie contains the biggest collection for action hero icons of the last decade in, and the plot is basically to destroy the greatest amount of stuff in the 103 minutes of playtime.
Naturally for a project with this much importance one would expect a campaign site that could match the expectations. The movie has a classic movie-promotion-site, but it also has a very interesting YouTube channel. This channel features Sylvester Stallone in what seems to be a normal Hollywood interview but then takes a turn to something completely different.
Enjoy the great piece of work. http://www.youtube.com/user/expendables