Weekly Buzz Viral campaigns & branded content

11Apr/110

2000 Voices

YouTube has begun to move from a classic video site to being both a video and music site. VEVO is taking up space there and musicians (who previously used MySpace) are using YouTube to get their music out there. And latest, YouTube has created the YouTube Symphony project.
Today, similar to the YouTube symphony we bring you a YouTube choir of 2000 voices! It all began when conductor Eric Whitacre saw a girl singing one of his songs on YouTube. This started an experiment: how many voices can I get to form a choir using YouTube? Eric posted a video of himself conduction his number “Sleep” and then he waited – and he was surprised. 2000 people have put their voice out there and the experiment resulted in a TED presentation.

25Mar/110

MIT Researcher Deb Roy Maps Comments in Social Media

Deb Roy, researcher at MIT, has during the last 3 years been filming every room in his house to capture “the birth of a word”. The idea behind the experiment was to see how his, at the time, new born son learns words and put the together into a language. Deb has created a “time machine” that allows him and his team to go back and forth between moments during those 3 years. The data compiles to over 90,000 hours of video (takes up more than 200 terabytes!) where every word and movement can be mapped against time. Deb is able to analyse how his son’s word “gaaaa” develops into the word “water”, but the project has created many new possibilities in mapping words as comments.
The research team has (using the same method) started mapping comments in social media and compared it with TV feeds. In doing this you will get a visual of how subjects in TV translate into comments in social media and vica versa. This new way of mapping comments could be used by many different institutions in the future. Political parties, innovators/entrepreneurs and parts of the advertising business and media world would/should find this very interesting!

29Nov/101

Why Work Doesn’t Happen at Work

This week’s first post is a somewhat provocative lecture by Jason Fried (software entrepreneur), with his theory and research where he asked the question: Where do you go when you really want to get something done? The answer is rarely the office. People tend to prefer their home, car and basically where they can’t be interrupted. Why is it so?

Frieds theory is that your workday is fragmented into work-moments. At the office there are constantly people interrupting other people in doing their work. Especially creative people need longer periods of uninterrupted time. The people most responsible of these critical interruptions are, according to Fried, managers. This is because their job is to ask other people how they are doing with doing their job. They do this by having several meetings – and in these meeting they will talk about what people should be doing. With such a fragmented work schedule, it can be hard to look back at your day and identify what you have achieved. You did “the work thing”, but you can’t see what you actually produced. Some managers will argue that the real interruptions are sites like: Facebook, YouTube and Twitter. Fried argues that these sites are modern smoke breaks. The things people talk about during smoke breaks are – presumably – what you can read on Facebook.

Frieds suggestion to how you can optimize your workday is e.g.  to have a “No talk Thursday” – just once a month. This concept should help the employees to get more work done, and increase the quality. It is better than giving everybody new computers – just give them time to use them. Interesting and perhaps worth a try?

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16Nov/100

A Darwinian Theory of Beauty

We ask you this question: what is beauty? This is both a very difficult and complex question. Some might use the “classic” phrase: “beauty is in the eye of the beholder”. Others might argue that beauty is the decisive goal scored in the World Cup final, and some might play you a piece of Chopin.

Philosopher Denis Dutton argues that the answer the question is found in evolution. Beauty – and the way humans (and animals) are attracted and fascinated by it – is a fundamental and core part of human nature. You will not get your answer from a theater reviewer or an old Greek philosopher – you’ll get it from Charles Darwin.  

Get inspired – and experience the beautiful illustrations by Andrew Park.