Tictac Micha continues his World Tour and is currently touring in South Africa spreading his great vibes and opening the World Cup. Once again Micha induces the locals and many football fans from all over the world to join his band. This time the band contains instruments such as a football, Tic Tac containers and a traditional South African instrument that most of all looks like a metal xylophone. Michas World Tour continues and who knows where he might end up. Perhaps he will stay in South Africa during the tournament – maybe he will perform during the half time show in the final on July 11th?
Your Weekly Buzz has talked about it for long. Many adverts and campaigns have been football inspired as far back as early spring. Today it is go time! We predict that the football fever will affect the entire globe for the next month or so when the opening game between South Africa and Mexico starts.
Your Weekly Buzz wishes everyone a great World Cup experience, and the best of luck to your nations!
Within the last couple of years there has been a tendency/trend to promote products by using them in a different context than it was intended. We have seen it with Tictac Micha and with the famous “Mentos in coke”-trick. Nike is using this trend in a new advert featuring the Japanese breakbeat duo Hifana, who’s “playing” the “NIKE FREE RUN+” shoes. Hifana starts out with their version of “Also sprach Zarathustra” by Richard Strauss (known from the movie “2001: A Space Odyssey”), but then continues to movie around in their own material.
The advert and especially the performance of the shoes are being wildly debated on, for example, YouTube where viewers are discussing if the shoes can play music. And if not then how one could make them play. The advert ends (disappointingly) by telling the viewers that the shoes can NOT play music, and they are only for running and exercising.