Twitter has turned 5 and as a celebration we will go through some of the statistics behind the popular “gossip site”. Let’s begin with one of the impressive ones: on average more than 1 billion tweets a week! Some of these tweets are mainly everyday life updates while others are spreading the news. A great example of this is June 25 when Michael Jackson died which resulted in 456 tweets per second. Twitter can be used for spreading the news but mostly it’s just a great time consuming activity. However some do use Twitter to power a Mercedes-Benz. Looking at a few growth rates reveals an increase in the daily number for tweets is on the rise (March 2010 – February 2011 =280%) and an increase in the number of new accounts (an average of 460,000 per day in February 2011). Whether all of these accounts are active users or are used as spam generators is not something Twitter want’s to comment on, but the number is remarkable.
To celebrate the anniversary the folks at Twitter has put together a video of a couple of users and what/how the user their Twitter account. We will visit many – everyone from Snoop Dogg to astronauts.
Today the Mercedes-Benz Twitter race begins. This is a race with 4 teams in 4 cars starting at 4 different locations with one finishing line: Dallas, Texas (the 2011 Super Bowl city). The 4 teams in 4 different Mercedes models will only gain speed by receiving positive tweets from their Twitter supporters. If you are interested in how the car works we recommend this video.
If you want to be a part of the race then check out the Facebook page and pick a team to support with you tweets. The race is bound to be wild, hectic and with a high engagement value due to the 4 team coaches. Each coach is a celebrity with more than 1 million followers on Twitter. Check out the promo and give some speed with your tweets!
Last Monday we wrote about Nike iDNation – a site where you can design your own sneakers, buy them and share them. Now we are showing you Adidas newest promotion gimmick in the sneaker field. Adidas have installed big screens in the shops that display all the different shoes that Adidas sells. You can go through many models, colours and sizes – and check if the store has it. A very cool feature is the information option. If you select a pair of football boots you can see how many goals were scored with that model in the World Cup in South Africa. You can also see Twitter updates about the products and other social media updates.
The question is; what is left for the retail assistants to do?
Google launched their newest service: Google Buzz. This service is a mix of Facebook and Twitter, and the options that Google Buzz offers are basically the same. The user can write status updates, share photos and videos with friends and family, and keep up with their friends. Google Buzz is also available on some cell phones which gives you the opportunity to write and share while you are on the move.
Google Buzz has received a lot of criticism because many users can’t really see how Google Buzz is revolutionizing, when compared with Facebook and Twitter. The biggest competitior is Facebook, and it’s going to take a while for Google Buzz to take hold of users. If you want to know more about Google Buzz and the features, check out this video: