Tictac Micha continues his World Tour and is currently touring in South Africa spreading his great vibes and opening the World Cup. Once again Micha induces the locals and many football fans from all over the world to join his band. This time the band contains instruments such as a football, Tic Tac containers and a traditional South African instrument that most of all looks like a metal xylophone. Michas World Tour continues and who knows where he might end up. Perhaps he will stay in South Africa during the tournament – maybe he will perform during the half time show in the final on July 11th?
Your Weekly Buzz has talked about it for long. Many adverts and campaigns have been football inspired as far back as early spring. Today it is go time! We predict that the football fever will affect the entire globe for the next month or so when the opening game between South Africa and Mexico starts.
Your Weekly Buzz wishes everyone a great World Cup experience, and the best of luck to your nations!
You have probably once received an invitation to a party or a gathering and finding yourself – based only on the presentation and the dull layout of the invitation – utterly not wanting to attend. However this cannot be said about the invitation to the opening of the new bar “Comon” in Copenhagen. The invitation video is made by Philip Linnemann a student at Chelsea College of Art & Design in London. Philip Linnemanns idea was to give the more traditional invitation a creative and innovative make over, and doing this by creating a well thought out and executed stop motion film.
The film contains very nice details in both visuals and sound. Your Weekly Buzz will proclaim that stop motion will never go out of fashion!
Comon is a new bar opening in the center of Copenhagen (Hovedvagtsgade 8, Copenhagen K). The bar offers both DJs, dining and during the World Cup the bar is featuring the games as well. If you happen to be in Copenhagen then we recommend you to drop by for either the big opening on Friday or at any other time to enjoy the summer vibes.
At all great sporting events there will always be some decisive and crucial moments – and the outcomes of these moments will be immortalized in highlights. Whether it is the Wimbledon, Formula 1, Tour de France, Olympic Games, Super Bowl or the World Cup there will with certainty be some great – victorious or defeats – moments. If you need to relive some of the great ones we recommend this ESPN montage.
Highlights can be used for many things: one can reminisce great moments with favorite stars and teams, one can find inspiration that can lead to action, and one can ponder about the outcome of these events. What if the great moment hadn’t happened the way it did? What if Payton Manning hadn’t thrown that interception in the Super Bowl, or what if Diego Maradona had been caught using his (or God’s) hand in the World Cup in 1986? Unfortunately we can’t give you the answer because in sports it is mostly the small differences and margins that are the decisive factor of the outcome. Who know what would have happened just after? It is still fun to ponder though, and Nike has used this idea in their World Cup advert that is nothing less than impressive. It is studded with references to: television shows, other celebrities, other athletes, YouTube sensations and the stereotype of nationalities.
We are looking very much forward to this year’s highlights!
For this year’s World Cup in South Africa Pepsi has launched an advert featuring some of the biggest football names in the world: Messi, Kaka, Henry, Lampard and Drogba. And that’s not all because the R&B artist Akon has collaborated with up and coming star Keri Hilson in writing and producing the soundtrack for the advert.
The advert features a beautiful match between individuality and a village using teamwork. This is very much like the World Cup events: The impressive individual performance and the team effort. In this case it is definitely the team effort that prevails through sticking together. The match moves over the savanna, through the high grass and down into suricat holes.
We have seen the big World Cup adverts featuring the big football stars before. We remember the world famous Nike “Good vs. Evil” from 1996, Nike “Ninja” from 2000 and the Pepsi “Cowboy” from 2002. All of these adverts have the commonality of having called for a huge budget and an intriguing location that matched the idea. This advert is a must see because of the funny little moment where Messi, with his 169 cm, gets lost in the high grass.
The World Cup in South Africa is drawing closer and closer, and it would be reasonably to assume the more and more projects and campaigns will contain elements of football. Last month Y&R Buenos Aires created an event containing elements of the football, but has a far more serious message about the environment.
The vast majority knows about the intense cutting down of trees in the rainforest. Some might say that the worlds “lung” is slowly being punctured, just to make people visualize the importance of the fact.
It is still hard to imagine the sheer magnitude of how much forest actually disappears every year or e.g. every day. The task was to illustrate how much forest that is cut down – so we all have a reference.
Y&R collaborated with the environment organization Sólo un Planeta (Just one Planet), when an entire football pitch was covered in tree stumps during a half time. More than 40.000 people were in the stadium, and over a million people saw the event on television. Even with distance between the tress it still give you a good understanding of how much wood. If you want numbers we can tell you that every year 14.000.000 football pitches of forest is being cut down – that’s one pitch every 2 seconds.
We hope that this initiative will help put things in perspective.