Weekly Buzz Viral campaigns & branded content

YouTube and Guggenheim

YouTube is considered by many creative people to be one big canvas where videos are uploaded and where one can gain international acknowledgement. This is partly due to the huge number of daily visitors and the option of sharing videos with friends. It is now possible to put your YouTube work on a “canvas” and display it at the Guggenheim museum in New York.

The project is a collaboration between Guggenheim and YouTube and is called YouTube Play. The project is to seek out and recognize the most creative and remarkable videos. Artists, graphic designers, film students – practically everyone with a good idea can participate and submit their video/creation to youtube.com/play before July 31, 2010.

The promotion video gives some examples to what your contribution could be like and possible what the judges are looking for. It could be stop motion, graffiti art, animation or graphics. If you have had a good idea for some time it is time to make it a reality! But be prepared to meet some fierce competition because only 25 pieces will be selected!

Good luck!